Problem statement
How might we enhance the loan application process and information accessibility at Liberty Financial to provide a seamless, informative, and user-friendly experience for our customers?
Idea
To enhance the loan application process and information accessibility, we reimagined the entire design aesthetic of the digital experience. We infused the fun and approachable spirit that Liberty Financial is known for, we achieved this visually by working with creative agency Milkable. Additionally, we developed a new design system to allow the business to scale efficiently and quickly.
Innovation
A new website should not only look good but also drive innovation by empowering internal teams to manage it post-launch. To achieve this, we established an advanced code base and integrated Storyblok, a cutting-edge headless CMS designed for modern websites.
Storyblok was an ideal choice, seamlessly aligning with the website’s Information Architecture (IA) and enabling Liberty to organize content efficiently and sustainably. This innovative CMS supports dynamic content management and page structures, facilitating the creation and maintenance of new content with ease.
