Liberty Financial Free Thinking Loans
Liberty Financial Free Thinking Loans
Liberty Financial
Liberty Financial
Free thinking loans
Free thinking loans
Free thinking loans

Overview

Overview

Liberty Financial, one of Australia's largest lenders, approached us to design and develop a website embodying their motto, 'Free thinking loans.'


“Partnering with Honest Fox and using the agile project management approach made this project very easy to achieve our goals. Working agile gave us transparency of the process, timelines and budgets at the various stages of the website project. Working in this way allowed us plenty of opportunities to play an interactive part in prioritising features. This resulted in a final project that delivered to our expectations. An extremely thoughtful collaboration!”

Heidi Armstrong
Chief Marketing Officer, Liberty

Liberty Financial, one of Australia's largest lenders, approached us to design and develop a website embodying their motto, 'Free thinking loans.'


“Partnering with Honest Fox and using the agile project management approach made this project very easy to achieve our goals. Working agile gave us transparency of the process, timelines and budgets at the various stages of the website project. Working in this way allowed us plenty of opportunities to play an interactive part in prioritising features. This resulted in a final project that delivered to our expectations. An extremely thoughtful collaboration!”

Heidi Armstrong
Chief Marketing Officer, Liberty

Liberty Financial Free Thinking Loans
Liberty Financial Free Thinking Loans
Liberty Financial Free Thinking Loans
Liberty Financial Desktop and Mobile Home Page Designs
Liberty Financial Desktop and Mobile Home Page Designs
Liberty Financial Desktop and Mobile Home Page Designs
Liberty Financial Desktop and Mobile Home Page Designs

Problem statement

How might we enhance the loan application process and information accessibility at Liberty Financial to provide a seamless, informative, and user-friendly experience for our customers?

Liberty Financial Mobile Designs
Liberty Financial Mobile Designs
Liberty Financial Mobile Designs
Liberty Financial Mobile Designs

Idea

To enhance the loan application process and information accessibility, we reimagined the entire design aesthetic of the digital experience. We infused the fun and approachable spirit that Liberty Financial is known for, we achieved this visually by working with creative agency Milkable. Additionally, we developed a new design system to allow the business to scale efficiently and quickly.

Liberty Financial Desktop View
Liberty Financial Desktop View
Liberty Financial Desktop View
Liberty Financial Desktop View

Innovation

A new website should not only look good but also drive innovation by empowering internal teams to manage it post-launch. To achieve this, we established an advanced code base and integrated Storyblok, a cutting-edge headless CMS designed for modern websites.

Storyblok was an ideal choice, seamlessly aligning with the website’s Information Architecture (IA) and enabling Liberty to organize content efficiently and sustainably. This innovative CMS supports dynamic content management and page structures, facilitating the creation and maintenance of new content with ease.

Liberty Financial Application Flow
Liberty Financial Application Flow
Liberty Financial Application Flow
Liberty Financial Application Flow

Subscribe to our newsletter and receive monthly updates about our work.

We respectfully acknowledge the traditional owners of the land where we work and meet, the Woiwurrung and Boonwurrung (Wurundjeri) peoples of the Kulin nation and pay our respect to their Elders, past, present and emerging.

We are proud members and allies of the LGBTQI+ community. We are committed to providing an inclusive and respectful creative space for our clients, employees, collaborators and the wider community.

Honest Fox © 2024 All rights reserved.

Subscribe to our newsletter and receive monthly updates about our work.

We respectfully acknowledge the traditional owners of the land where we work and meet, the Woiwurrung and Boonwurrung (Wurundjeri) peoples of the Kulin nation and pay our respect to their Elders, past, present and emerging.

We are proud members and allies of the LGBTQI+ community. We are committed to providing an inclusive and respectful creative space for our clients, employees, collaborators and the wider community.

Honest Fox © 2024 All rights reserved.

Subscribe to our newsletter and receive monthly updates about our work.

We respectfully acknowledge the traditional owners of the land where we work and meet, the Woiwurrung and Boonwurrung (Wurundjeri) peoples of the Kulin nation and pay our respect to their Elders, past, present and emerging.

We are proud members and allies of the LGBTQI+ community. We are committed to providing an inclusive and respectful creative space for our clients, employees, collaborators and the wider community.

Honest Fox © 2024 All rights reserved.